This project is a fully realized mock brand guide created in Figma for presentation and portfolio purposes. The goal was to build a comprehensive identity system for a fictional design studio, including typography, logo variations, color usage, layout rules, and brand voice. Rather than creating just a logo or a moodboard, the intention was to produce a complete, structured guide similar to what real studios deliver to clients during brand identity handoffs.
I treated the project as if I were preparing a polished internal presentation, which guided the modular layout, restrained color palette, and clean typographic hierarchy. Every section was organized to mirror how professional design teams communicate brand standards, from logo spacing and usage rules to voice and photography styling. Figma allowed for quick iteration on grids, proportions, and page formatting, and the entire guide was built to feel cohesive and easy to read. The result is a detailed brand book that showcases consistency, clarity, and the ability to develop a visual identity from the ground up.
