This project was a digital packaging design pitch created for Heavyocity for their Avant Modern Grand piano library. The goal was to explore a premium visual direction that could represent the tone, depth, and realism of the instrument while standing out in a competitive audio software marketplace. The pitch focused on creating a cohesive visual system that could scale across multiple gravity packs and product variations.
The designs needed to feel modern and refined while still connecting to the classic nature of a grand piano. This was a concept driven project intended to showcase visual identity, layout consistency, and product presentation rather than final production assets.
The visual system was built around strong contrast, restrained color, and detailed piano imagery to reflect an elegant atmosphere. Most of the packaging variation (excluding one) follows the same core structure so the full collection feels unified at a glance. Typography and layout were kept minimal to allow the photography and composition to carry most of the emotional weight.
Adobe Photoshop and Adobe Illustrator were used to build the full system from image treatment and compositing to final layout and branding elements. The focus throughout the process was on clarity, consistency, and creating a flexible package design framework that could expand with future releases.
